CASE STUDY 
General Manager 

Brief

Our client, a leading poultry manufacturer in the UK, required a General Manager to lead their plant during a critical period of growth and development. The ideal candidate needed expertise in poultry production while having experience in partnering with large UK retailers to drive business growth and meet demand. Additionally, the company was in the process of building a new factory, adding pressure to find a leader who could manage the existing operations and help steer the company through this expansion.

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Our Process

We initiated a targeted search, focusing on candidates with a deep understanding of poultry manufacturing as well as a proven ability to build and maintain relationships with large retailers across the UK. Key to this role was finding someone who not only had operational excellence but also shared the company’s vision for growth and could prepare the business for its future challenges, including the new factory.

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• We sourced candidates with experience in high-pressure environments, where scaling operations and building retailer partnerships were critical.

• Our assessments prioritized individuals with a strategic mindset, leadership qualities, and an understanding of how to manage both day-to-day operations and long-term expansion planning.

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Challenges

One of the main challenges was the need to find a candidate with dual expertise: a background in poultry production and experience in partnering with large retailers. Additionally, with the new factory project underway, time was of the essence. The candidate needed to quickly align with the company’s goals, manage the current site effectively, and play a pivotal role in the transition to the new facility.

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Result

We successfully found an exact fit for the role—a highly experienced General Manager with a strong track record in poultry manufacturing and extensive experience in working with major UK retailers. The candidate’s vision and leadership approach were perfectly aligned with the company’s goals, and during the interviews, it was clear that both parties had a shared outlook on the future direction of the business.

The successful placement allowed the client to move forward confidently with their new factory plans, ensuring that operations were smoothly managed during the transition. The new General Manager quickly took charge of the plant, helping the company maintain strong partnerships with key retailers while preparing the business for expansion.

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